Do you want to attract more qualified leads for your company? With search engine optimization (SEO), you can do it! Learn how to use SEO for pest control companies to reach your target audience and convert them into qualified leads for your team to close below.
What is SEO pest control?
SEO for pest control involves optimizing a company’s website to improve its visibility in relevant organic search results. The most common SEO optimizations include keyword research, SEO content writing, link building, etc.
SEO for Pest Control Companies: What is local pest control SEO?
Local pest control SEO is the optimization of a pest control company’s website and directory listings (think Google Business Profile) to improve the site’s visibility in organic and localized search results. Common SEO optimizations include local listing management, localized keyword targeting, and more.
What is the difference between SEO for pest control and local SEO for pest control?
The focus is the difference between pest control SEO and local pest control SEO. Local SEO focuses on localized search results, such as “exterminator Los Angeles,” while traditional SEO focuses on general search results, such as “how to get rid of ants.” Both play an important role in improving a site’s organic visibility.
Why is SEO important for pest control companies?
SEO for pest control companies is important for several reasons, including:
- Reach your target market: People turn to the Internet to find what they need, whether it’s pest control services or birthday gift ideas. With Organic SEO Company, you can make it easier to find your business online and reach your target market when you need it.
- Increase Your Qualified Leads: Unlike billboard ads targeting everyone who walks by, search engine optimization for pest control targets your preferred customer by focusing on search queries (or keywords) they use to find pest control companies.
- Optimize your marketing costs: Search engine optimization is extremely cost-effective because it works for your business 24/7 and affects your sales team’s profitability by generating qualified leads they can close.
Although SEO takes time to work (typically 3 to 6 months), it is one of the most effective digital marketing strategies available to pest control companies. Our decades of experience as an SEO agency, we’ve seen it help businesses like yours grow their revenue, service area, and team.
How to get started with SEO for pest control companies
Learn how to get started with SEO for pest control companies (and reap its benefits) below:
Claim your Google Business profile
Local ads, like Google Business Profile, are essential for brick-and-mortar businesses like yours. In Google search results, when someone does a localized search (like Exterminator Los Angeles), local listings may appear at the top in a carousel called local 3-pack.
Claiming and optimizing your Google Business Profile can help you earn a spot on this carousel.
Start this pest control SEO optimization by claiming or creating your Google Business profile. Once you have your profile, you can complete several critical optimizations that provide Google and users with valuable information about your business, such as your:
- Name
- Address
- Phone number
- Hours
- Services
- Web page
- Photos
In progress, you will want to complete the following optimizations:
- Update your schedule, for example, for holidays
- Respond to your comments and questions
- Share your news as a promotion
While increasing your Google Business Profile reviews can improve your trust, you can’t incentivize reviews by offering a coupon, discount, or other reward. However, you can inform customers that you are online, for example, through your business card, your vehicle fleet, etc.
Focus your targeting on localized keywords
People use search queries to find what they need on the Internet, and the most popular search queries become keywords. As part of SEO for monitoring businesses, you target keywords in your online content, For instance, “how to get rid of ants” in a blog post called “How to get rid of ants in 7 steps.”
Since pest control companies operate in designated service areas, it is helpful to focus on localized keywords. While targeting more general keywords is used (for example, to increase your backlink profile), localized keywords often generate leads and revenue.
Typically, localized keywords will include one of the following elements:
- Neighborhood
- Municipality
- City
- State
Keyword research tools like Keywords Everywhere, Ahrefs, and Semrush can help you examine local keywords. For example, these tools show a keyword’s monthly search volume and competitiveness.
Our white label SEO Company typically concentrates on the local keywords that are most pertinent to our clients’ target market and businesses. This strategy might occasionally require concentrating on keywords with a low search volume but a high potential for conversion.
Once you determine your most valuable keywords, you can create content for them.
Make your content useful, unique, and trustworthy
For search engines like Google, content quality is how websites differentiate themselves. That is why producing useful, unique, and trustworthy content is vital versus an original repetition of what appears in search results.
Use these tips (and check out Google’s checklist) to bring originality and value to your content:
- Get your technicians’ opinions on your content to incorporate first-hand experiences
- Leverage your company’s experience (such as years in business) to add authority
- Enhance the originality of your content with case study photos, explainer videos, etc.
In addition to these updates, you’ll also want to follow these best practice optimizations for content:
- Use your keyword in the first 100 words
- Organize content using heading tags (H2, H3, etc.), short paragraphs, and lists.
- Write your content’s title tag and meta description using your target keyword.
With these tips, you can produce engaging content that ranks well in search results.
Increase your website’s backlink profile
Regarding search engine optimization, backlinks are among the most important ranking factors. That’s why it’s critical to develop a pest control SEO strategy that outlines a plan to attract backlinks from trusted and relevant sites in your industry.
Some effective tactics for growing a site’s backlink profile include:
- Produce useful and original content
- Create interactive experiences, such as calculators, quizzes, and other tools.
- Share original research or case studies.
While you can do outreach, this process is time-consuming and often challenging for small internal marketing teams. That’s why SEO for pest control companies like ours have a dedicated and well-connected outreach team to build reputable links to your website.
Improve page speed and website experience
Speed and ease are important in search engine optimization but difficult to master.
In most cases, you’ll need the help of a web designer and developer to improve speed and page experience, two ranking factors you can analyze in the Page Experience and Top Web Vitals report. Google Search Console.
Some common optimizations for these areas include:
- Image compression
- Code reduction
- Site Plugin Audit
- Improve contrast ratio
- Add accessibility support
Although you can work with a freelancer for these areas, we recommend choosing someone with SEO experience. If they are unfamiliar with search engine optimization for pest control, they will likely make decisions that harm or reverse their optimizations.
Improve your SEO for pest control companies with SEO experts
From improving your online visibility to growing your qualified leads, SEO for pest control companies provides your business with the fuel for growth. If you’re struggling to find the time to learn SEO, optimize your site, and monitor your performance, ask an SEO agency like Rankify SEO Agency for help.
Contact us and discover how our comprehensive solutions can save you time and increase your income.